Subway Niche vs Subway

Subway issued a "cease & desist" letter and Subway Niche replied with a "resist" letter? Yeah, right.

Way to go to earn our sympathy, Subway.

Nobody likes to hear a small company (merely 5 outlets in Singapore) to be bullied by a Giant such as your company!!

A nyonya kueh chain in Singapore has been embroiled in a legal tussle with American sandwich chain Subway.

The owner of the sandwich chain, Florida-based Doctor's Associates, is suing the owner of Singapore company Subway Niche for trade mark infringement.

The hearing started on Tuesday.

According to Subway's website, which has been selling sandwiches since 1965, it is the world's largest fastfood chain with 35,383 stores in 98 countries.

There are five Subway Niche outlets in Singapore - the first of which was opened in 1987 in the basement of Wisma Atria - which sell local favourites such as nyonya kueh, nasi lemak, mee siam and mee rebus. It also sells sandwiches, cakes and pastries.

On October 29, 2007, the owner of Subway Niche received a "cease and desist" letter from Subway alleging that the former had infringed on its trademark rights. About a year later, the case went to court but it was subsequently dismissed.

In May last year, the American sandwich chain recommenced legal proceedings against Subway Niche. The hearing continues on Wednesday.

From Channel NewsAsia, "Subway sues Singapore firm over trade mark".

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