Beerfest Asia 2011 -- A jug of beer! A jug of beer! My kingdom for a jug of beer!

The event (if you're to refer to the ticketing agency Sistic) is named "Beerfest Asia 2011 with OCBC Titanium". Yes, you can book for the tickets here. (There's still the early bird offer: for 16/06 & 19/06 if you're to buy early the ticket will cost you $20 instead of $32, for 17/06 & 18/06 $28 instead of $37).

By the way, the official website of this exciting event does not really acknowledge the part of "with OCBC Titanium", the event is simply called "Beerfest Asia 2011". Screenshot of the website as shown below.



More about the event (from Sistic & Mi2N):
Beerfest Asia 2011 returns for the third consecutive year from 16 to 19 June 2011 at the Marina Promenade behind the Singapore Flyer. The four-day festival is jointly organised by Beerfest Pte Ltd, a subsidiary of Timbre Group and Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH).

Like previous years, this year's festival will showcase more than 250 different types of beers from over 30 exhibitors, made up of breweries and distributors. The beers hail from countries as diverse as Czech Republic, Australia, Belgium, USA and Thailand, among others.

Besides the perennial favourites such as the Belgian Trappist beers , visitors can look forward to the best of Japanese craft beers and bespoke South East Asian beers. A selection of new beers such as the Moosehead (Canada), Budvar (Czech Republic) and Leo (Thailand) will also be making their debut this year. Beer lovers will be able to enjoy these fine beers from as low as $3, and in the comfort of marquees that can seat 2,000 people in German beer cellar style.

One of the highly anticipated attractions at Beerfeest Asia is the live stage performances. Beerfest Asia 2011 will see the debut of the All Star Showstoppers with three tribute experiences of The Beatles, The Blues Brothers and Rolling Stones.

Renowned tribute bands "The Killer Queen" and "The U2 Show - Achtung Baby" who performed last year are back by popular demand to belt out classic hits from the two best-selling acts - UK's Queen and Ireland's U2. All Beerfest Asia visitors can participate in fun games and festival activities such as beer auctions and food-tasting.

Trade visitor will be given the opportunity to interact with other industry colleagues and promote their products at the festival. Beerfest Asia 2011 continues with the tradition of the Asia Beer Awards in its sophomore year and for the first time, the Asia Brewers' Conference will be held on the trade day (16 June 2011) of Beerfest Asia 2011. Tickets to Asia Brewers' Conference will be on sale from 18 April at SISTIC.

Mr Edward Chia, Festival Director, Beerfest Asia 2011, said: "One of Beerfest Asia's key objectives is to actively engage Singapore and overseas industry colleagues. This is why we are introducing the Asia Brewers' Conference as part of the festival. Renowned speakers from all over the globe who have hands-on experience in the beer and relevant sectors have been invited to give their insights at the Conference. We hope with these additional trade components, Beerfest Asia will be a balanced professional and lifestyle event."

Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said: "We are proud to co-organise one of the biggest beer festivals in Asia with Timbre Group. It has proven to be a resounding success from the great turn out and feedback we have received from previous years. We aim to feature a wide range of beers from all over the world so that visitors can sample exotic flavours that are not commonly found here. The festival is a great opportunity to sample different brews and beer concoctions under one roof."


PS. The title of this post (Well, a part of it) is inspired by this Shakespeare's quote, "A horse, a horse, my kingdom for a horse".

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