“Soft Power” Photography Exhibition



HRH Princess Sirivannavari Nariratana presides
over the opening ceremony of the “Soft Power” Photography Exhibition
and showcases her innerwear creation
“PRINCESS COLLECTION”

Her Royal Highness Princess Sirivannavari Nariratana presides over the opening ceremony of her “Soft Power” photography exhibition and showcases her latest innerwear creation “PRINCESS COLLECTION”. This special collection was created to raise funds for the establishment of The Breast Cancer Center at the National Cancer Institute.
According to HRH Princess Sirivannavari Nariratana, “Last September I paid a visit to a number of cancer patients at the National Cancer Institute, and was informed of the multiple challenges confronting this worthy institute, in particular their struggles to establish a Breast Cancer Center. As a result, I determined to utilize my design skills and related abilities to contribute to this much-needed project.”
“The reason that I opted to design a collection of innerwear is very straightforward; it is a special creation designed specifically to support the Breast Cancer Center. The product that I determined would best convey the objectives of this project is innerwear, which can also attract contributions from other women through their support of my collection. In short, it is an outstanding charity project in which all of us can join hands in solidarity to help those unfortunate women suffering from breast cancer.”
In referring to the inspiration for her latest collection, HRH Princess Sirivannavari Nariratana says, “For a woman, wearing innerwear is equally as vital as laying a solid foundation for a building. In that same regard, I feel that a designer’s most important role is to shape and design the human body's structure and contour. For this collection, I put special emphasis on color, cut, and materials. As it is my first collection of innerwear, I wish to create my own identity in this métier; the designs have to be modern, and both colours and materials must be unique. Most importantly, this collection must reflect the true aesthetic values of haute couture.”
Princess Collection is comprised of 29 individual sets outstanding for the application of advanced cutting techniques and sophisticated materials ranging from ribbon, sheer lace and refined satin, to glittering crystals. The collection was created in four distinctive themes:


• Flower – These innerwear sets in floral themes highlight feminine beauty, delicacy, and sexiness. Key materials are French and Italian sheer lace. They were created utilizing innovative cutting techniques.
• Gladiator – The sets under this theme incarnate a woman’s battle in every step of her life, and celebrate the unbelievable strength of women. Black is the key colour, rendering these sets mysterious but impressive, adorned with Swarovski Crystals.
• Neo-Romantic - These sets remind viewers of a woman’s confidence, imagination, and romantic mood – a range of emotions understood only within the sisterhood of women. The innerwear in these sets are luxurious, sexy, and curiously unique thanks to the combination of lace and satin in hot hues.
• Instinct – These sets represent a woman’s maternal instincts to protect her child. The message is conveyed through printed graphics on innerwear created with special techniques. A perfect example of this is the use of blowing smoke patterns and structure which create the image of a herd of horses fleeing danger in a natural setting.


HRH Princess Sirivannavari Nariratana adds “For this project, I expanded my involvement into the role of photographer – which constitutes my debut in the world of fashion photography. I took pictures for three separate projects – the advertising campaign for PRINCESS COLLECTION, the photo feature in Lips magazine, and for the “Soft Power” photography exhibition. The latter endeavor is a value-added continuation of the PRINCESS COLLECTION.”
Referring to her new role as a photographer, the young Princess says, “I was very excited by the challenge, but at the same time beset by pressure. At the beginning, I sought advice from friends and acquaintances who are professional photographers. In that period I viewed a wide range of photo exhibitions. Later, I worked to develop my own style, identity and inspiration before learning lighting techniques, the use of lenses, and methods of creating mood through photography. Eventually, I finalized the concept and all details of the three segments of this major project. I had to ensure that all of them flowed in the same direction and reflected the main themes of PRINCESS COLLECTION. Slight differences in details are permissible, of course, so as to reflect the nature of individual groups of works.”
HRH Princess Sirivannavari Nariratana’s “Soft Power” photography exhibition stands as evidence of the creator’s great natural talent in photography. The exhibition can be divided into 5 zones - Neo-Romantic, Instinct, Flower, Gladiator, and Behind the Scene. The photo display is highly unique with multi-media and mixed-media presentations resulting from the Princess’ creative ideas.



The innerwear from the PRINCESS COLLECTION is now available at leading department stores. Prices start from 2,000 Baht. All customers who make a purchase over 6,000 Baht will be entitled to the privilege of a breast cancer examination at participating hospitals. Part of the proceeds will support the establishment of The Breast Cancer Center at the National Cancer Institute.
The photography exhibition “Soft Power” is open to the public on the 4th Floor of Bangkok Art and Culture Center from December 16th, 2010 to February 15th, 2011. The center is open Tuesday – Sunday from 10.00 AM – 9.00 PM (closed on Monday).



Information on the Breast Cancer Center Project
The Breast Cancer Center Project of the National Cancer Institute originates from the need to assemble a dedicated facility for breast cancer treatment to accommodate the growing quantity of patients with this disease. This year’s breast cancer patient number is the highest total to date.

For more information about PRINCESS COLLECTION please contact:
Peangpen Praisang (081 8608225), Pimkamol Manchasing (085 3254774)
Public Hit Co., Ltd. Tel: 02 2525699 Fax: 02 2525698

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