Cathay "75 movies for $75" promotion -- bad publicity IS bad publicity

Think of "incompetent management", no, try instead to google for "incompetent management", and the result page will present you the chaotic incident with regards to Cathay's "75 movies for $75" promotion.

You can read the whole screw up with regards to this promotion in Hardwarezone forum here. 67 pages so far and counting...

CINEMA operator Cathay's ticket promotion offering 75 movie passes for $75 to patrons to celebrate its 75th anniversary at The Cathay Cineplex went horribly awry on Friday.

The police had to be called in to control an angry crowd of people who were unable to get their tickets even though they were among the first few who had queued overnight for the tickets.

Student Leslie Tan, 17, was third in line with his three other friends and complained: 'I feel cheated. We spent the whole night queueing and we did not get what we came for. It's not fair.'

The one-day promotion, on only at The Cathay Cineplex, had been advertised to movie-goers for about a month. According to publicity flyers, the offer was available only to the first 75 people to line up outside the cinema's box office on the fifth floor.

From Straits Times, "Mad rush for tickets".


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