design process: subtle changes

i am always told how well nooka as company does with branding – normally, companies retro-fit corporate identity systems piecemeal and only consolidate and rationalize when they are big enough to hire a large branding agency. in actuality, i started nooka with the brand fairly well articulated before i had actual product and the brand is as much a product to me as the actual objects we design and sell. is our first major [minor?] change since i debuted the logo 10 or so years ago – BOLDER logotype. it will be a subtle to unnoticeable change to the layman, but i'm sure the design crowd will appreciate the change.

it also contains the "mindstyle™" tag line.

here at nooka, we love evolution via iterative process as much as inspired design explosions!


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