Sex sells: EVONY - Best Free Web Game (Part 2)

Do you remember the screenshot of the busty blond babe in Sex sells: EVONY - Best Free Web Game? This is the second of such photos featuring a different model. Obviously not a blond, but may indeed be equally alluring.

What kind of a web game is Evony that it's so desperate that it has to resort to the overly use of such gorgeous ladies for enticing (ok, that's a nice use of word 'enticing'. Heh.) its potential customer?

Update: Just saw this article from The New Paper. It also laments the non existence of distressed damsels in need of rescuing in the Evony game despite the promising advert. Very naughty, Evony. You do mislead many of us!

Advertisements for online games usually don't deserve a second look.

But one particular advert has managed to spread across the web and catch the eye in a not-too-wholesome manner.

You've probably seen it yourself.

The banner ad advertises Evony, a free online role-playing game where the player builds up a civilisation, trades commodities with other players and conducts war against competing civilisations.

But Australia's ABC News reported yesterday that the way the game has been marketed online has caused controversy, with increasingly racy banner ads depicting busty women alongside the words 'Play Unnoticeably', 'Save the Princess' and 'Save your lover'.

But the game itself has no distressed damsels in need of rescuing.

The marketing campaign was criticised after its Google ads appeared frequently on websites with family content, with many site owners struggling to block the ads.

La Trobe University sociologist Dr Michael Flood has researched the potential social effects of pornography on young children. He says advertising tactics like Evony's could become even more commonplace.

He said: 'It can go as far as advertisers, marketeers and amateur porn producers want it to go. I think there will continue to be efforts in legal regulation and technical strategies like filtering, and they will also continue to be circumvented.'

Dr Flood said one result of such exposure is a liberalisation of attitudes, meaning that children and young people are more accepting of sexual activity, assume that their peers are sexually active, and more approving of various forms of sex and sexual relations.

ABC News reported that as more and more young children become Internet-savvy, the need for parents to protect them from harmful content grows.

A Sensis e-business report has revealed a big jump in the number of children under the age of 5 who use the Internet.

Internet adverts syndicated through Google's AdSense are all over the web, allowing website owners to display ads relevant to their site's content.

And the danger for young users of the Internet is that some of these sexually-suggestive adverts can appear potentially anywhere where a site has allocated space for Adsense banners.

Dr Flood added: 'Children are sexual beings and do deserve information on sex and sexuality. However, much of what's available online and elsewhere isn't age-appropriate and doesn't teach very healthy messages about sex or women.

'Parents should be having conversations with kids about sex and sexuality as kids age anyway, and part of that is having conversations about the materials they may see online and elsewhere.'

He said because the Evony ads show women in various stages of undress, they are teaching the attitude that girls and women are sexual objects, and that their main value is in terms of their appearance and their bodies.

From The New Paper, "Seen this banner ad online? You're not the only one".


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